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Jason Herndon

Jason Herndon

Leader. Developer. Writer. Minimalist. Storyteller. Backpacker.

    About Me

    About Me

    Posted on February 16, 2017

    I am a leader, developer, writer, backpacker and minimalist living in Salt Lake City, UT. I was raised in the south where I met my beautiful wife, Joanna, in middle school where we started dating. Close to twenty years and four beautiful kids later, we’re enjoying our rhythm in life.

    I have spent the past decade in the technical and technical leadership space. Along the way I’ve worked for startups and corporate companies alike, currently as a VP Engineering/Product for a digital consultancy called RAIN, where I’ve lead large scale projects for Amazon, Starbucks, Microsoft and other companies you’ve probably heard of. Previously Senior Director at a company called Edge, a global leader in the E-Commerce analytics space. I’ve had the privilege of leading development teams with these companies, and have helped craft business and technical strategy with some of the largest brands globally. I enjoy all of the strategic, technical and human challenges that come with building a world class team of engineers. I’ve had articles featured in a few online tech blogs and digital media sites. I spend whatever time is left on my own open source, enterprise software or other projects and writing and dreaming about the future.

    Here’s some more things that I have written:

    Recent Posts

    • The Trap that Can Cripple Your Entire Engineering Team
      Part 2 of 3 in Tettra Blog Series
    • 3 Simple Approaches to Keep Your Product & Engineering Teams Sane
      Part 1 of 3 in Tettra Blog Series
    • RAIN Tettra Case Study
      Featured on Tettra’s Company Site
    • Growth Hacking Humans
      Featured in Silicon Slopes Online
    • Patent Filings Reveal the Untapped Potential of Smart Devices
      Quoted on QUARTZ
    • Human Definition of AI
      Quoted on DIGIDAY
    • Why Voice Technology is a Marketer’s New Best Friend
      Featured in CAMPAIGN
    • 3 Ways AI Can Change Your Business
      Featured on VENTUREBEAT
    • ‘Accessibility and usability’: Why brands are turning to SMS bots
      Quoted on DIGIDAY
    • Good Tech Leads, Bad Tech Leads
    • On Google Duplex, Fake News, AI & Ethics
    • Minimalism is Honesty
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    By jasonherndon

About Me

Things I enjoy, in no particular order:

 

Backpacking I've done one, two and three night stays locally here in Utah (Kamas and Zion) as well as the Sawtooth Mountain range in Idaho and the Tetons in Wyoming. My goal for next year is a week long solo hike.

 

Bob Dylan I've been a fan since high school and Moonshiner is a near perfect song

 

Beer (and Whiskey too)! I'm always down for a drink - especially if it's local.

 

Writing I write fiction and non-fiction. Most of my non-fiction is focused on the tech scene right now while my fiction is something totally set apart.

 

Music My favorite concert in recent years was Explosions in the Sky here in SLC and I'm looking forward to Ray LaMontagne later this year.

 

Minimalism

 

Food I'm always down for cooking up a good meal or going out for something fresh.

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© 2015 - Jason Herndon